Brand Beckham

What happens when brand comes before blood? For decades, David and Victoria Beckham have sold the world a story: of unity, loyalty and family first. They built a global empire on that image transforming footballing talent and pop stardom into one of the most powerful celebrity brands on the planet. But behind the carefully curated façade, a different story has been unfolding. In this explosive and deeply sourced biography, acclaimed showbiz journalist, Alison Boshoff, uncovers what really lies behind Brand Beckham. Drawing on interviews with the architects of the brand to those who have witnessed its inner workings up close she delivers never-before-seen details and stories about the workings of the Beckham empire and the truth behind the fall out with now estranged son, Brooklyn and wife, Nicola Peltz.