1 / 1
- 2012
- year of publication
- 288
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- emblem_editions
- ISBN-13
- 978-07-7107-004-4
- EAN
- 9780771070044
- Publication date
- 2012-02-07
- Book
- Consumer Republic · 1 edition
The publisher on this edition
In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers'...