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- 2024
- year of publication
- 192
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- portfolio
- ISBN-13
- 979-82-1704-678-2
- EAN
- 9798217046782
- Publication date
- 2024-10-29
- Book
- The Behavior Gap · 1 edition
The publisher on this edition
" It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but...