Soon

Soon imagines, envisages and delivers the brands of the future. From a basis of forward-thinking research into demographic, cultural, technological, consumer and other trends, leading advertising and design thinkers from around the world create new visions of how we might buy. Scenarios around which brands are created include ‘slow-food-is-real-food’, where time taken is switched from a negative to a positive value; major religions becoming brand-focused in their approaches, with related iconography spawning a massive new area of consumerables; and a drug currently in development that gives eight hours of sleep in one – suddenly our lives are nearly 50 per cent longer and darker.