Alien Thinking

Brought to you by Penguin. How do you come up with ideas that change the world? ________________ This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; A ttention, L evitation, I magination, E xperimentation and N avigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own. ________________ 'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly 'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times -bestselling author of Sprint