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- 2005
- year of publication
- —
- Length
- English (United States)
- language
- E-book
- Format
- Publisher
- portfolio
- ISBN-13
- 978-11-0121-648-4
- EAN
- 9781101216484
- Publication date
- 2005-11-03
- Book
- Grapevine · 1 edition
The publisher on this edition
Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising....