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- 2011
- year of publication
- 168
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- berrett_koehler_publishers
- ISBN-13
- 978-16-0509-810-4
- EAN
- 9781605098104
- Publication date
- 2011-01-03
- Book
- Be Your Own Brand · 1 edition
The publisher on this edition
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of...