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Edition · 2014-02-28 · Hardcover

Marketing the Moon

DSDavid Meerman Scott
2014
year of publication
144
pages
English (United States)
language
Hardcover
cover
Publisher
the_mit_press
ISBN-13
978-02-6202-696-3
EAN
9780262026963
Publication date
2014-02-28
Book
Marketing the Moon · 1 edition
The publisher on this edition

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July...