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- 2008
- year of publication
- —
- Length
- English (United Kingdom)
- language
- Audiobook
- Format
- Publisher
- matrix
- ISBN-13
- 978-18-4839-005-8
- EAN
- 9781848390058
- Publication date
- 2008-01-02
- Book
- Building a Positive Media Profile · 1 edition
The publisher on this edition
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.