How Can I Help You?

The customer is king. With rising consumer awareness and cut-throat competition, it is important to provide services which are differentiable and memorable for consumers. With a ringside view to customer service, Debashis Sarkar, who has held leadership positions with Unilever, Coca Cola, ICICI Bank and Standard Chartered, shares valuable observations about customer service excellence. How Can I Help You? hands you strategies and tactics to retain and nurture customers by laying down the five major pitfalls to be sidestepped while dealing with customer service. Richly illustrated with case studies and examples, this book is an essential read for every modern professional.