Affect

Affect refers to the strange emotions we often centre on external objects, and the corresponding system of values we create by these attachments. Through consideration of the media spectacle and mass emotion of events like Princess Diana's death, Affect challenges the view that emotion is a private affair, distinct from our public personas. Affect refers to the strange emotions we often centre on external objects, and the corresponding system of values we create by these attachments. Through consideration of the media spectacle and mass emotion of events like Princess Diana's death, Affect challenges the view that emotion is a private affair, distinct from our public personas.