The Book Quiver
Authors/Ivan L. Preston/Great American Blow-Up
Great American Blow-Up
Book profileEnglish (United States)
Book · 1 edition

Great American Blow-Up

Genres
Popular science · Technology, Engineering, Agriculture, Industrial processes
1996
first published
English
language
1
edition in English
256
pages

This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.

Editions

1 edition · sort: newest