- 2009
- year of publication
- 336
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- crown_currency
- ISBN-13
- 978-03-0739-621-1
- EAN
- 9780307396211
- Publication date
- 2009-09-15
- Book
- Crowdsourcing · 2 editions
The publisher on this edition
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of...

