Color: The Professional's Guide

Covering the theory, psychology, history and application of color, Color: The Professional's Guide removes the grey areas from the full color world of contemporary design, providing designers from all disciplines with everything they need to become true, confident colorists. Color is one of the most complex elements of design; it is also what viewers respond to first on an emotional level. Understanding how color works is essential for graphic designers, interior designers, artists and anyone who works with color. Covering the theory, psychology, history and application of color, Color: The Professional's Guide removes the grey areas from the full color world of contemporary design, providing designers from all disciplines with everything they need to become true, confident colorists. - Color theory including definitions, theoretical color and color organization - Psychology and culture of color - Color through history - Color in art: painting, photography, poetry and film - Color design and experience including design principles, color in branding, experiential design and color consulting