Online Branding

he web is the newest weapon in the corporate world’s assault on the consumer. It has the potential to deliver a company’s identity in seconds and, as a result, affords businesses a whole new way of gaining customers – or losing them. Knowing how to express a brand successfully is a vital part of web design today. Online Branding takes a look at different aspects of branding and highlights them with in-depth case studies from the UK and US, Europe and Asia. It features both well-known companies dealing with big brands, such as BP, Levi’s, Nike and Volkswagen, and smaller agencies that have approached the subject with an innovative style. Combining inspirational visuals with information and advice from top designers and programmers around the world, this expert guide is full of strategic tips that professional web designers and marketing managers will find invaluable.