The Science of Influence

Get customers, clients, and co-workers to say " yes!" in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a " no" into a " yes." Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubbleMake people feel instantly comfortable in your presenceDecode body language, build credibility, and be persistent without being a painExpert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say " no" to you and learn how to turn that " no" into a " yes" from that moment on.