The Norwegian Method

What does £1,000 water taste like? Why would anyone collect and burn their own poo? Why would an athlete confess they identify with a (fictional) serial killer? There is one person who can answer these questions: Kristian Blummenfelt. Kristian is the spearhead of the famed “Norwegian Method”, involving a new generation of athletes using data-driven methods to redefine the limits of human performance, which has left other sports like Formula One and sailing desperate to learn their secrets. In The Norwegian Method , Kristian shares his story and philosophy, revealing the methods and principles that have led him to become the most successful endurance athlete in a generation.