- 2010
- year of publication
- 272
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- crown_currency
- ISBN-13
- 978-03-8552-389-9
- EAN
- 9780385523899
- Publication date
- 2010-02-02
- Book
- Buyology · 3 editions
The publisher on this edition
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences...


