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Edition · 2018-09-27 · E-book

Michael O'Leary

MCMatt Cooper
2018
year of publication
—
Length
English (United Kingdom)
language
E-book
Format
Publisher
Penguin
ISBN-13
978-02-4131-564-4
EAN
9780241315644
Publication date
2018-09-27
Book
Michael O'Leary · 3 editions
The publisher on this edition

September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.

Other editions

All 3 →
PenguinSoftcover978-02-4131-563-72019-05-02368 s.portfolio_penguinAudiobook · 11 h 9 min978-02-4138-307-02018-09-27—