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- 2007
- year of publication
- —
- Length
- English (United States)
- language
- E-book
- Format
- Publisher
- crown_currency
- ISBN-13
- 978-03-0739-447-7
- EAN
- 9780307394477
- Publication date
- 2007-06-12
- Book
- The Marketing Mavens · 1 edition
The publisher on this edition
The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That...