1 / 1
- 2017
- year of publication
- 368
- pages
- English (United States)
- language
- Hardcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6203-659-7
- EAN
- 9780262036597
- Publication date
- 2017-11-16
- Book
- Consumer Neuroscience · 1 edition
The publisher on this edition
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists,...