SHoP Architects

SHoP, a prominent New York-based architecture firm, has worked on numerous projects across the globe; its clients include the United Colours of Benetton, Virgin Atlantic, Google, Goldman Sachs and the City of New York; its work has won numerous awards ? including the American National Design Award for Architecture in 2009 ? and is in the permanent collection of The Museum of Modern Art. This book reveals how SHoP achieved their success ? not by kow-towing to tradition, but by looking outside the profession for inspiration and ideas, in both their buildings and their business model, keeping in line with their mission to create real-world architecture that considers how design, finance and technology can work together. This volume explores six of the firm? s ideologies ? practice, typology, politics, finances, sustainability and technology ? based on six major projects as well as thirty smaller ones. This book? s organization will allow readers both to see and better understand the firm's work and business strategies, as well as provide ideas to improve their own building projects.