1 / 1
- 2022
- year of publication
- 336
- pages
- English (United Kingdom)
- language
- Softcover
- cover
- Publisher
- Pan
- ISBN-13
- 978-15-0983-221-7
- EAN
- 9781509832217
- Publication date
- 2022-12-08
- Book
- Blue Ocean Shift · 1 edition
The publisher on this edition
Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether