1 / 1
- 2010
- year of publication
- 320
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- random_house_trade_paperbacks
- ISBN-13
- 978-08-1297-409-6
- EAN
- 9780812974096
- Publication date
- 2010-01-05
- Book
- Buying In · 1 edition
The publisher on this edition
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including...