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Authors/Aaron Shapiro/Users, Not Customers
Users, Not Customers
Book profileEnglish (United States)
Book · 1 edition

Users, Not Customers

2013
first published
English
language
1
edition in English
256
pages

If you still think “the customer is king,” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and...

Editions

1 edition · sort: newest
Users, Not CustomersUsers, Not Customersportfolio978-15-9184-631-497815918463142013-07-30English (United States)256Softcover