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Edition · 2013-07-30 · Softcover

Users, Not Customers

ASAaron Shapiro
2013
year of publication
256
pages
English (United States)
language
Softcover
cover
Publisher
portfolio
ISBN-13
978-15-9184-631-4
EAN
9781591846314
Publication date
2013-07-30
Book
Users, Not Customers · 1 edition
The publisher on this edition

If you still think “the customer is king,” you’re falling behind. Today’s most powerful growth engine is users—people who interact with a company through digital media and...