The Fall of Advertising and the Rise of PRHarperCollins978-00-6008-199-797800600819972004-05-11English (United States)—SoftcoverBook profileEnglish (United States)
Book · 1 edition
The Fall of Advertising and the Rise of PR
- 2004
- first published
- English
- language
- 1
- edition in English
- —
- pages
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in " The Public Relations Era," dramatizing the dominance of PR over advertising.
Editions
1 edition · sort: newestThe Fall of Advertising and the Rise of PRHarperCollins978-00-6008-199-797800600819972004-05-11English (United States)—Softcover