1 / 1
- 2004
- year of publication
- —
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- HarperCollins
- ISBN-13
- 978-00-6008-199-7
- EAN
- 9780060081997
- Publication date
- 2004-05-11
- Book
- The Fall of Advertising and the Rise of PR · 1 edition
The publisher on this edition
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in " The Public Relations Era," dramatizing the dominance of PR over advertising.