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- 2005
- year of publication
- 320
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- HarperCollins
- ISBN-13
- 978-00-6057-015-6
- EAN
- 9780060570156
- Publication date
- 2005-09-27
- Book
- The Origin of Brands · 1 edition
The publisher on this edition
The bestselling authors of " The Fall of Advertising and the Rise of PR" return with a revealing look at the process of brand building.