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- 2005
- year of publication
- 256
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- crown_currency
- ISBN-13
- 978-14-0005-105-2
- EAN
- 9781400051052
- Publication date
- 2005-03-22
- Book
- Wordcraft · 1 edition
The publisher on this edition
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and...