Tapthe_mit_press978-02-6253-605-997802625360592018-09-11English (United States)240Softcover
Book profileEnglish (United States)
Book · 1 edition
Tap
- 2018
- first published
- English
- language
- 1
- edition in English
- 240
- pages
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by...
Editions
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Tapthe_mit_press978-02-6253-605-997802625360592018-09-11English (United States)240Softcover