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- 2018
- year of publication
- 240
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6253-605-9
- EAN
- 9780262536059
- Publication date
- 2018-09-11
- Book
- Tap · 1 edition
The publisher on this edition
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by...