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- 2026
- year of publication
- 300
- pages
- English (India)
- language
- Hardcover
- cover
- Publisher
- penguin_business
- ISBN-13
- 978-01-4347-861-4
- EAN
- 9780143478614
- Publication date
- 2026-02-01
- Book
- One Insane Idea · 1 edition
The publisher on this edition
How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.