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- 2020
- year of publication
- 288
- pages
- English (United States)
- language
- Hardcover
- cover
- Publisher
- berrett_koehler_publishers
- ISBN-13
- 978-15-2308-661-0
- EAN
- 9781523086610
- Publication date
- 2020-06-09
- Book
- Building Brand Communities · 1 edition
The publisher on this edition
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences...