- 2021
- year of publication
- —
- pages
- English (United Kingdom)
- language
- Hardcover
- cover
- Publisher
- publicaffairs
- ISBN-13
- 978-15-4177-451-3
- EAN
- 9781541774513
- Publication date
- 2021-12-09
- Book
- The Pop-up Pitch · 1 edition
The publisher on this edition
The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
