- 2016
- year of publication
- 272
- pages
- English (United Kingdom)
- language
- Softcover
- cover
- Publisher
- Penguin Life
- ISBN-13
- 978-02-4125-754-8
- EAN
- 9780241257548
- Publication date
- 2016-08-25
- Book
- Lateral Thinking · 4 editions
The publisher on this edition
THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.



