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International Management: Culture Strategy and Behavior ISE1 / 1
Edition · 2023-04-21 · Softcover

International Management: Culture Strategy and Behavior ISE

FLFred Luthans
2023
year of publication
656
pages
English (United States)
language
Softcover
cover
Publisher
McGraw-Hill
ISBN-13
978-12-6609-790-4
EAN
9781266097904
Publication date
2023-04-21
Book
International Management: Culture Strategy and Behavior ISE · 1 edition
The publisher on this edition

The 12th edition of International Management: Culture, Strategy, and Behavior takes a user-friendly, well-balanced approach in covering all the critical dimensions and the interdependencies between them. This edition covers environment and OB/HRM over three chapters each, along with Culture and Strategy getting their own four chapters. The text also emphasizes a balance of research and application. The 12th edition has been updated to reflect how the COVID-19 pandemic has challenged the fundamental assumptions about how international business is conducted. The authors also incorporated coverage of emerging markets that are facing a high level of stress and how the development of new technology, such as artificial intelligence and robotics, will result in fundamental changes to the global job market. This edition also marks the addition of a new author, Ajai Gaur, a Professor of Strategy and International Business at Rutgers University. Ajai brings subject expertise in global business strategy, emerging markets, institutions, and a range of other topics. He also has deep ties and links to East and South Asia and helps to further " globalize" the book.