Entrepreneurship

Challenge the normally accepted limits of " what is possible" in business Entrepreneurship is usually associated with individuals and small companies. Yet it is the successful entrepreneurs who develop businesses into large corporations - their spirit, leadership and determination lead to great things. In this book John Forbat, serial entrepreneur, covers: - Characteristics you will need to succeed. - Issues that start-ups face. - The TASK principle and the 4 T's. - Management and company politics. - Spotting unrecognised markets. - Convincing people that the " cure for which there is no ill" does have an ill. - The importance of R&D and how it doesn't have to cost thousands. - How necessity can be a real mother of invention. and much more! Also included are case studies which provide fascinating insights into how the author: operated a company on two continents (without capital!); turned a company facing insolvency into a takeover target; and managed to turn a good business plan and a relatively small amount of credit into a company with profits of $200,000 p. a. The down to earth ideas and experiences related in this book make it essential reading for all budding entrepreneurs and those already in business.