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- 2023
- year of publication
- 288
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- Oxford University Press
- ISBN-13
- 978-01-9755-416-6
- EAN
- 9780197554166
- Publication date
- 2023-06-14
- Book
- Sesame Street · 1 edition
The publisher on this edition
Sesame Street: A Transnational History tells the story of how the American TV show became a global brand. Based on archival research across seven countries, the book demonstrates how Sesame Street, from the very beginning, was a commodity assertively marketed all over the world. Author Helle Strandgaard Jensen deftly examines the sophisticated sale