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- 2006
- year of publication
- 264
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- Berrett Koehler Publishers
- ISBN-13
- 978-15-7675-404-7
- EAN
- 9781576754047
- Publication date
- 2006-09-10
- Book
- Branded Customer Service · 1 edition
The publisher on this edition
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer...