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- 2006
- year of publication
- 264
- pages
- English (United States)
- language
- Hardcover
- cover
- Publisher
- berrett_koehler_publishers
- ISBN-13
- 978-15-7675-372-9
- EAN
- 9781576753729
- Publication date
- 2006-06-11
- Book
- Untapped · 1 edition
The publisher on this edition
Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production...