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Edition · 2011-12-09 · E-book

Content is Currency

JWJon Wuebben
2011
year of publication
—
Length
English (United Kingdom)
language
E-book
Format
Publisher
john_murray_business
ISBN-13
978-14-7364-460-1
EAN
9781473644601
Publication date
2011-12-09
Book
Content is Currency · 2 editions
The publisher on this edition

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Other editions

All 2 →
john_murray_businessSoftcover978-18-5788-573-62012-02-121 s.