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- 2010
- year of publication
- 240
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- Crown Currency
- ISBN-13
- 978-03-8552-595-4
- EAN
- 9780385525954
- Publication date
- 2010-08-17
- Book
- Trade-Off · 1 edition
The publisher on this edition
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble...