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Edition · 2003-06-02 · E-book

Angel Customers & Demon Customers

LSLarry Selden
2003
year of publication
—
Length
English (United States)
language
E-book
Format
Publisher
portfolio
ISBN-13
978-14-4062-671-5
EAN
9781440626715
Publication date
2003-06-02
Book
Angel Customers & Demon Customers · 1 edition
The publisher on this edition

One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable,...