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- 2023
- year of publication
- 348
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6254-544-0
- EAN
- 9780262545440
- Publication date
- 2023-07-18
- Book
- Selling the American People · 1 edition
The publisher on this edition
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing " eyeballs":...