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- 2018
- year of publication
- 240
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6253-598-4
- EAN
- 9780262535984
- Publication date
- 2018-09-11
- Book
- The Inversion Factor · 1 edition
The publisher on this edition
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they...