Thinking in New Boxesrandom_house978-08-1299-295-397808129929532013-09-10English (United States)352HardcoverBook profileEnglish (United States)
Book · 1 edition
Thinking in New Boxes
- 2013
- first published
- French
- original language
- 1
- edition in English
- 352
- pages
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea...
Editions
1 edition · sort: newestThinking in New Boxesrandom_house978-08-1299-295-397808129929532013-09-10English (United States)352Hardcover