1 / 1
- 2013
- year of publication
- 352
- pages
- English (United States)
- language
- Hardcover
- cover
- Publisher
- random_house
- ISBN-13
- 978-08-1299-295-3
- EAN
- 9780812992953
- Publication date
- 2013-09-10
- Book
- Thinking in New Boxes · 1 edition
The publisher on this edition
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea...