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Edition · 2025-10-30 · Softcover

Google Analytics 4

MVMarkus Vollmert
2025
year of publication
477
pages
English (United States)
language
Softcover
cover
Publisher
Rheinwerk Verlag
ISBN-13
978-14-9322-768-6
EAN
9781493227686
Publication date
2025-10-30
Book
Google Analytics 4 · 1 edition
The publisher on this edition

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4! Highlights include: 1)Setup2)Events3)Tags4)Website evaluation5)Ad campaigns6)E-commerce tracking7)App data8)Custom reports9)BigQuery10) Troubleshooting11) Administration