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- 2011
- year of publication
- —
- Length
- English (United States)
- language
- E-book
- Format
- Publisher
- crown_currency
- ISBN-13
- 978-03-0778-152-9
- EAN
- 9780307781529
- Publication date
- 2011-02-09
- Book
- The Power of Cult Branding · 1 edition
The publisher on this edition
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with...